Service landing page
When to use a service landing page
Service landing pages act as the homepage of a section.
Example
Service landing pages are normally top-level pages linked to the homepage.
Provide a summary
Your summary should provide more information than what the title suggests. It should include what a user can do and find out in the section.
Example
Title: Business, licences and consumers
Summary: Find out more about permits and business rates, discover support services like procurement and advice. Explore opportunities like community assets, market stalls, and advertising options.
Grouping sections
You should only display no more than nine sections on a landing page. This is because more than nine is hard to navigate on mobile, as the sections stack on top of each other.
You should group content by topics.
Example
See how the sections are grouped in the Council Tax section.
Using call-to-action buttons on a landing page
Call-to-action (CTA) buttons allow quick access to high-priority tasks within a section.
You should engage with the service to understand the top tasks within a section and use Google Analytics to see what pages users engage with most. You should also monitor this over time and change it according to users' needs.
Example
See the 'Make a referral' CTA in the Adult Social Care section.
Number of CTAs per landing page
You should only have six call-to-action buttons at a maximum on a landing page – having more than this pushes the sections further down the page on mobile.
If there's a need to temporarily promote important content (for example, coronavirus information), you could increase the maximum in this situation or remove one of the existing CTAs.